Ever Heard of Bengali Pattachitra?

Bengali Pattachitra is more than just art, it's an ancient storytelling tradition. Painted on scrolls using natural dyes, it narrates tales from mythology, folklore, and social themes, accompanied by songs called Pater Gaan.

What makes it unique is its fusion of visual art and music, creating an immersive cultural experience.

Sadly, this vibrant craft is fading fast, with production dropping 40% since the 1980s and fewer than 2,500 families still practicing it.

Economic hardships, migration, and mass-produced alternatives threaten its survival. Artists often earn less than ₹200 per scroll, forcing many to abandon their ancestral craft.

But this isn’t just about art, it's about preserving a cultural legacy.
Let’s act:

🎨 Buy handmade scrolls to support artisans.
📢 Spread awareness to inspire preservation.
🤝 Collaborate with designers to modernize this heritage.

Every scroll holds a story.

Let's ensure it’s not lost forever.