Do we want to see India's traditional crafts disappear?

Every time we lose a traditional craft, we lose a part of our story, a piece of our culture, and the livelihoods of artisans who’ve dedicated their lives to these skills.

The truth is, India’s rich craft heritage is disappearing, and with it, centuries of art, history, and community.

As the founder of Srjana, I refuse to let that happen. I believe that it’s time to act to bring back the beauty of Indian craftsmanship to the world and ensure these artisans, especially women, have the opportunity to thrive.

Over 48% of Srjana's artisans are women, and through every handcrafted piece they create, we’re empowering them to break the cycle of poverty and become leaders in their communities. 

At Srjana, every piece we create is not just a product, but a piece of heritage, culture, and resilience.

When you choose handmade, you’re not only getting something beautiful—you’re preserving history, supporting an artisan’s livelihood, and ensuring that the legacy of these crafts continues to thrive for generations to come.

Together, we’re reviving a tradition that can never be replaced.

Together, we can stop this decline. We can ensure that every handcrafted piece tells a story that is not just celebrated in India, but across the globe.

Let’s preserve our heritage, empower artisans, and save the soul of India.